The Next Evolution of Tourism: Balancing Experience and Impact

30-second overview

What is this paper about?

The tourism industry faces a growing paradox.

Travellers are increasingly seeking authentic, exclusive and experience-led journeys, often beyond traditional tourist destinations. At the same time, many regions are struggling to manage the effects of overtourism, environmental pressures and increased demand on local infrastructure.

In this thought paper, HAV's Passenger Markets Director, Jonathan Sumner, introduces the concept of low-impact tourism and examines how innovations in transportation may create new opportunities for destinations to balance visitor access with long-term sustainability.